Internet and television provider Etanetas has rebranded — presenting a new logo

Etanetas, one of the first internet and smart television service providers in Lithuania, has refreshed its visual identity and is presenting a new logo. In creating the new image, the company decided to harness the capabilities of artificial intelligence (AI). According to company CEO Artur Stefanovič, this change symbolises a new and important stage in the company's history. "I founded the company 24 years ago, believing that technology — internet, and later smart television — can be high-quality, fast and easy to use, and that the service provider is always reachable when they are needed most. This approach allowed us to grow and earn customers' trust. By presenting a refreshed visual identity and a new logo, we mark a new stage: we plan to invest even more actively in infrastructure and technological solutions that will ensure even better service quality," says A. Stefanovič. The company's CEO emphasises that the company will deploy the latest artificial intelligence (AI) solutions in its operations. They will allow more efficient monitoring of network activity and loads, predicting potential faults and avoiding them. The planned technological upgrades will also make it possible to ensure even faster fibre-optic internet and to expand the availability of Etanetas services in new towns and settlements.

In refreshing the logo, drastic changes were avoided — this was meant to show that Etanetas remains faithful to its core values: close cooperation with customers and listening to their needs. The refreshed design is based on a modern font, while the creatively stylised letter "e" symbolises innovation and constant movement forward.

"When considering what the new logo should look like, we harnessed various AI tools. We provided them with detailed information about our company's values, mission and future goals. It was the solution proposed by one of the tools that helped us clarify our direction and understand which logo best represents our vision," says the Etanetas CEO.

Etanetas is an internet and television services company that has been operating for 24 years. In 2003 the company became the first in Lithuania to offer fibre-optic internet to the residents of Šalčininkai, thus becoming one of the pioneers of this technology in the country. Starting from the town network, the company consistently expanded its activities — into the district, and later beyond its borders. Eight years ago Etanetas expanded its services in the Vilnius district — in Skaidiškės, Rudamina, Salininkai, Pagiriai, as well as in Naujoji Vilnia.